A New York City family departs for a Florida beach

The Rich family embrace the beauty of nature and find freedom by the waves.

Tina and Jared Rich decided to leave New York City for the white sand beaches of New Smyrna Beach, Florida, less than a year ago, with one goal in mind: “We dreamed about a quiet life where our two kids can grow up at the beach.”

A place to play

The slower pace has been a welcome shift for Jared, an ER physician, and the natural surroundings have allowed Tina to grow her skills as a designer. The family partnered with West Elm to outfit the spaces their children Zoe and Leo explore off the sand, leaning into clean lines and organic materials. 

Lots of fun—and function, too 

“Zoe’s room is their space,” says Tina. “It’s a mess most of the time but filled with everything they love.” A serene palette of creams and woven textures lets the kids’ artwork shine; she kept the floor uncluttered so they could fill it with their imaginations. 

“I wanted to create a home that is beautiful and peaceful so my kids have the freedom to learn and grow—their only jobs at this age.”

—Tina Rich

Natural beauty

“I’m all about natural materials and handmade pieces,” Tina says. “Stone, linen, ceramics and Moroccan rugs.” The couple lucked out with the home’s existing terrazzo floors and wood ceilings, which Tina softened with furniture that has plenty of curves.  

“We’re separated from the water by the dunes,” says Tina, “Which are full of gopher tortoises, our little outdoor pets.”

Where the earth meets the sky

“We’re very lucky that the beach is literally our backyard, but our favorite space has to be our back patio,” says Tina. “We love grilling and having long dinners with friends by the ocean as the kids play.”

Back to basics

“Nature is one of my biggest inspirations—colors, materials. Being in nature really quiets my mind,” says Tina.

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