Watch florist Ryan Norville try her hand at interior design
Turns out flowers and floor plans have a thing or two in common.
About the project
When it comes to designing florals and interiors, Brooklyn-based florist and Oat Cinnamon founder Ryan Norville thinks there’s more in common than meets the eye. “They’re both about knowing how things should come together while reflecting the recipient’s needs,” she says.
We put Ryan’s philosophy to the test at our studio, where she designed a space from scratch inspired by one of her own arrangements.
The goal? Translate this sculptural, sunset-hued arrangement into a kitchen-dining space that shares its colour palette, varied textures and asymmetrical composition.
On defining the vision
“I love to tell different stories with different floral arrangements,” says Ryan. “I always want people to focus on how it made them feel.” She recommends the same approach when it comes to interiors. “Start by identifying the feelings you want your space to emulate. I wanted this room to feel warm, cozy and lived-in.”
“Feel free to break design rules. Trust your instincts, add whatever feels good to you and don’t overthink it.”
Ryan’s three takeaways:
Whether she’s creating a work-of-art arrangement or decorating her own home, Ryan applies the same strategies.
■ Get off the internet: Unconventional sources lead to unconventional ideas. “Pull inspiration from all kinds of mediums, like hobbies you have or movies you love.”
■ Add something unexpected: “These glossy chairs feel more ’80s than the rest of the room, adding a warm, storied feel that’s needed.”
■ Trust your gut: “My aesthetic is equal parts logical and emotional. If it feels right to you, that’s all that matters.”